Digital campaigns

Influencer marketing has become a cornerstone of digital strategies. According to a Nielsen study, nine out…

In Switzerland, Digital Out of Home (DOOH) is transforming the advertising landscape, engaging brands with their…

The real estate sector is constantly evolving, and digital marketing is no different. The intersection of…

We just wrapped up an inspiring event in Geneva, where we invited industry leaders to learn…

To optimize your campaigns, Enigma’s campaign managers use the Google Marketing Platform (GMP). “Data beats opinion”…

You wouldn’t want your programmatic ads placed in an environment related to fake news, illegal activities,…

150,000 CHF seems like a fair amount to invest in a digital campaign. However, the impact…

One of the biggest and most common mistakes people make when allocating a budget to a…

For a long time, third-party cookies have been a key tool for advertisers seeking to collect…

Let’s be honest, all you want is to save time and money on your marketing and…

Who gets the credit?  There are many steps leading a prospect to become a customer, and…

With Google Ad Grants, non-governmental organizations (NGOs) can distribute advertising free of charge. In this article…

When you post on Facebook as a business, most of your followers won’t see…