Programmatic advertising

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SSP (supply-side demand) and DMP stand for supply-side platforms and demand-side platforms, respectively. In the advertising…

February 10, 2021

Marketing plan, strategies, programs, and frameworks are terms that are easy to come across in the…

February 8, 2021

For Facebook and other related social media platform advertisers, the primary goal is to display ads…

February 1, 2021

While the term native advertising may sound unfamiliar, you are likely to have come across this…

January 22, 2021

programmatic_advertising

Real-time bidding (RTB) is part of the new, currently trending programmatic advertising of the digital…

January 18, 2021

It’s 1994 and Hotwire launches the first banner ad. Its click-through rate achieves a stellar 44%.

November 22, 2019