August 30, 2017

Experience Design: Welcome to the era of User Research

The classical way of launching new products and services is dead. Welcome to the area of User Research.

A classical way of launching new products and services is over. Welcome in the area of user research.rnrThe expectation for new products or services or websites are higher and higher. People are used to see exceptional products and services created by worldwide companies like Uber, Apple and Google. How can you too fulfill these expectations? How can you reduce the risks before launching anything new in the marketplace?rnr At Enigma, we have a lab that helps our clients understand customer needs and expectations. The Enigma lab uses quantitative research and surveys and analytics tools to find out the key trends in the customer journey.rnrBut we don’t stop there! With qualitative research using interviews chattering sessions, prototype testings and all tools coming out from a field of service design, we discover why your customers behave in such manners. From there we can find out how to create new customer behaviors and test out what are the best ways to motivate these new behaviors.rnrWith user research we can test out different hypotheses before you invest a big part of your budget in developing them. We do this for example with low-cost and simple prototypes. By testing those prototypes we discover what makes more sense for your customers. To feedback gathered through this user testing session lowers the risk of launching something that will frustrate your customers.rnrLet’s discover what your customers really need and expect. Welcome in the area of user research.

Where we are today

The expectations for new products, services or websites are higher and higher. People are used to seeing exceptional products and services. Worldwide companies like Uber, Apple, and Google create these products and services. How can you too fulfill these expectations? How can you reduce the risks before launching anything new in the marketplace?

At Enigma, we have a lab. This lab helps our clients understand customer needs and expectations. We use quantitative and qualitative testing and a touch of Service Design. This helps us to find out where there are risks and potentials for your new product or services. Welcome in the area of User Research.

How to do a launch in this new world

The Enigma Lab uses quantitative research. We use tools, like surveys and analytics tools to find out the key trends in the customer journey. But we don’t stop there. We add to that qualitative research. We use tools like interviews, shadowing sessions, prototypes testing. These and other tools come from the field of Service Design. With qualitative research, we discover why your customers behave in such manners. From there we can find out how to create new customer behaviors. And we can test out what are the best ways to motivate these new behaviors.

User Research lowers the costs and reduces risks

With User Research we can test out different hypothesis before you invest a big part of your budget in developing them. We do this for example with low cost and simple prototypes. By testing those prototypes, we can find out what makes more sense for your customers. The feedback we get with user testing sessions lower the risk. It lowers the risk of launching something frustrating for your users. At the end of such a process, you are in a position to delight your customers. And this with your new website, product or service.

Get started today

Reduce the risk of your next product or service launch. To do this we recommend using the same User Research tools and process than companies like Uber and Apple use. Let’s discover together what your customers really need and expect.
Welcome in the area of User Research!

This article has been posted by Daniele Catalanotto
on August 30, 2017
in #Other
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