November 2, 2020

What is SEO?

One of the crucial questions that come from different clients is what search engine optimization is and how it works. If you are starting to build a website for your business or going through a website redesign, SEO can be a little challenging. However, sometimes you might require the intervention of a professional that can give SEO advice for the best organic results.

SEO stands for Search Engine Optimization. SEO is the process of getting targeted traffic to a given website from the search results page or rankings. Mostly, the practice of SEO is based on content marketing. This is why you need to know things like what people search for if you want to make it to the top of the search engine. It improves the quality of website traffic from search engines to a website or web page from a search engine. Some of the typical responsibilities associated with SEO include content optimization for a specific keyword, creating high-quality content, targeting unpaid traffic, organic or natural results, and creating backlinks.

It is effective in improving ranking in the unpaid or organic search results section. Unpaid traffic comes from various searches such as video searches, academic searches, image, and news searches. The ranking’s main aim is to get free monthly traffic to your site because organic traffic lasts 30 days. SEO also involves making specific changes to your content and website design to make your site more presentable to the search engine.

How Search Engines work

When you want to rank up your site on major search engines like Google, Bing, YouTube, or Amazon, SEO plays a vital role in optimizing the search engine that might need ranking. It makes it easier for a website to receive more visitors from a search engine when your web page ranks higher in the Search Engine Results Page (SERP). Your job will be to ensure the search engine recognizes your site as the best for a person’s search. You can use tactics such as link building, using meta description, keyword research, improving user experience (mobile friendliness) and other white hat SEO best practices to make sure you rank well in search. Avoid black hat techniques as they will only affect your search engine traffic and reduce your search volume.

When writing a piece of content, a good rule of thumb is to ensure that it has title tags. Even though content is not the only thing you need to ensure that you are at the top when search queries are typed in, it is crucial. After creating content for a page on your site, you need to check on page speed, page optimization and general site architecture as all pages need to be optimized for SEO search.

While this is not the ultimate guide to SEO, these are the technical SEO basics that you can use to find out what people are searching for and rank higher in search results.

Keep in mind that search engine algorithms help determine the best results and search engine rankings and consider what’s relevant to that query, authority, loading speed, and more. If your content meets the ranking factors, Google’s algorithm can direct organic search traffic to your website.

Search engines have crawlers that go out to gather details about the content on the internet. The crawlers place the 1s and 0s back to the search engine to create an index fed through algorithms that match all the available data with your query.

Why SEO is important

SEO is an integral part of online or digital marketing due to the unlimited number of searches every year. It usually revolves around the commercial intent, to help customers in finding information about products and services. Nearly 60% of all traffic on websites begins with a Google search. If you put together traffic from the other popular search engines, 70% of all traffic came from a search engine. SEO is an optimization process of pages and content to make it easy to discover by looking for relevant terms. SEO quickly describes the procedure of making web pages for search engine indexing (SEI) software, also known as crawlers, to find, scan, and index your site.

This article has been posted by Emilie Guido
on November 2, 2020
in #SEO
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