![](https://enigma.swiss/wp-content/uploads/2016/11/15_logo-CS-nest-no-overlay-1536x860.jpg)
Example of research work for the creation of a systemic identity.
Nestlé
As part of a research work for Nestlé we explored the possibility of creating a systemic identity for nest museum in Vevey.
Action
A systemic identity has been imagined so that each visitor can get a glimpse of its own relationship with Nestlé.
Thus, the logo is always constructed from three different elements, symbolizing at the same time:
- Nestlé’s legacy (the form)
- a product (the satellite)
- the relationship / story that each one develops with the brand (the trajectory)
There are two families of forms, which are derived from the architecture of the museum:
- industrial shapes, generally convex
• organic forms, inspired by “food vision”, futuristic part of the museum
Impact
This project has not been implemented but we wanted to share the work of coding a dynamic logo.
![Example of research work for the creation of a systemic identity. 1 Construction logo](https://enigma.swiss/wp-content/uploads/2016/11/2_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 2 Sketch logo](https://enigma.swiss/wp-content/uploads/2016/11/4_sketches-V2-CS-nest-161114.jpg)
![Example of research work for the creation of a systemic identity. 3 Construction logo](https://enigma.swiss/wp-content/uploads/2016/11/6_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 4 Zones de sécurité logo](https://enigma.swiss/wp-content/uploads/2016/11/5_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 5 Construction logo](https://enigma.swiss/wp-content/uploads/2016/11/1_logo-construction-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 6 Couleurs logo](https://enigma.swiss/wp-content/uploads/2016/11/7_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 7 Formes logo](https://enigma.swiss/wp-content/uploads/2016/11/4_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 8 Formes et couleurs logo](https://enigma.swiss/wp-content/uploads/2016/11/9_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 9 Formes logo](https://enigma.swiss/wp-content/uploads/2016/11/10_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 10 Présentation logos](https://enigma.swiss/wp-content/uploads/2016/11/12_images-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 11 Logo nest](https://enigma.swiss/wp-content/uploads/2016/11/14_logo-CS-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 12 Papeterie avec logo](https://enigma.swiss/wp-content/uploads/2016/11/5_Branding-CS-V4-nest-160901.jpg)
![Example of research work for the creation of a systemic identity. 13 Cahiers avec logo](https://enigma.swiss/wp-content/uploads/2016/11/6_notebooks-CS-V3-nest-161115.jpg)
![Example of research work for the creation of a systemic identity. 14 Tee-shirt avec logo](https://enigma.swiss/wp-content/uploads/2016/11/7_Tshirt-V2-CS-nest-161114.jpg)
![Example of research work for the creation of a systemic identity. 15 Sac avec logo](https://enigma.swiss/wp-content/uploads/2016/11/8_sac-V2-CS-nest-161114.jpg)
![Example of research work for the creation of a systemic identity. 16 Mug avec logo](https://enigma.swiss/wp-content/uploads/2016/11/9_mug-CS-nest-161115.jpg)