Being as innovative as an AI company

Merantix

Merantix, a start-up active in the field of artificial intelligence, mandated Enigma to develop its brand.

Ambition

After defining the archetype of the company thanks to a Creative Footprint workshop, Enigma had to determine a visual identity and develop it into a website under a tight deadline, as requested by Merantix. This company is a research lab and venture builder in the space of artificial intelligence which build partnerships with leading companies and organizations to assemble complex datasets and build machine learning solutions.

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The main challenge for us was to realize an identity that reflected two different worlds: like a hybrid, half way between Google and Hermès. The first one reflects a generation of disruptive people, interconnected, constantly learning and evolving. Hermès, however, evokes european roots sophistication, prestige, a sensual luxury.

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Actions

Responsive Logo and bespoke typography

In order to reveal the soul at the core of Merantix, we developed a responsive logo. Starting with the letter “M” as a guide, we then conceived an adaptive identity system which can evolve according to different platforms and resolutions.

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Enigma also created a new hand-drawn typography called Merle to highlight the unique identity of the brand, blending the machine efficiency and human hand-drawn excellence.

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The Merantix website

To realize the website, the time constraint steered us towards the realization of a sprint design workshop. The design sprint process was at the heart of a creative collaboration with the Merantix team, in a coworking space located between Enigma and Merantix offices. During this workshop, we decided to develop a responsive, one-pager website, which highlights the visual identity of the company and presents its main offer and story.

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Apply identity to print material

Despite a first digital identity, it was essential for us to develop a brand image capable of living on paper. As requested by Merantix, the Enigma team has succeeded in producing business cards that embody the identity set up on the site.

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