Branding

Creative Footprint

A deep dive to the depths of a brand's soul
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Branding

The Creative Footprint is a decision tool

The Creative Footprint is a decision tool, developed, by Enigma, which aligns both the strategic phase and the design phase.

A Creative Footprint is used as a guide and a framework for the strategy and the brand positioning. It allows to brief the various business units and the company’s suppliers, in addition to aligning resources with the brand architecture.

This tool also serves as a validation guide to the different implementation of the brand. The different steps of the Creative Footprint revolve around a chart called “deep dive”.

Branding

The Creative Footprint Iceberg

Branding

Our methodology

The Creative footprint has 9 steps. Before graphic design, the immersed part of the iceberg needs to be explored, a more implicit but essential dimension.

This step allows to explore and define the profound sense of the brand as well as its architecture. So this chart is to be read from bottom up to top.

WHY
The WHY is the why of the company, its mission. It deals with defining why the company does what it does what are the reasons for that.

STORY
Does the brand have a story, a myth to tell? If so, what is it? During this step, we also explore emerging and growing trends, so we can create continuity, or rather break with the story.

PROMISE
What are the points on which the brand refuses to trespass, will never make a compromise?

BRAND MAP
The Brand Map defines the positioning for the brand’s design strategy. It lists the character traits the brand will base its communication on (performance, trust, reputation, mystery, intimacy, sensuality, and so on).

NEUROMARKETING
Fascination is the best way to get the audience’s attention. Our neuromarketing process is based on the last research in the fascination area.

ARCHETYPES
Archetypes are unconscious and universal personalities we all have in our individual psyche. They create differentiation within a category and represent mental shortcuts, facilitating storytelling.

I want a Creative Footprint
Branding

Creative Footprint

Will you dare to dive deep and explore the depths of your brand's soul??

Creative Footprint

We have the right package for your brand

Explain me the packages
Creative Footprint

Our packages

Starter
Consists of
3 Elements
Elements
  • Neuromarketing
  • Archetypes
  • Brand Map
Pro
Consists of
4 Elements
Elements
  • Neuromarketing
  • Archetypes
  • Brand Map
  • Story
Enterprise
Consists of
6 Elements
Elements
  • Neuromarketing
  • Archetypes
  • Brand Map
  • Story
  • Promise
  • Why
Creative Footprint

These brands trust us

Let's work together!

We can help you reach your branding goals ? Just drop us a line to get in touch. ?We're looking forward to exploring new territories with you.
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Creative Footprint

We are honored

Where you'll find us

With teams in Geneva, Bern and Zurich, Enigma is the only agency that covers Switzerland not only in terms of language but also with its regional differences. Get in touch to find out more about our creative footprint services and how we can help you achieve a strong brand.
decorative pattern
Geneva
long 6.1415865
lat 46.2079346
Bern
long 7.4347052
lat 46.9461353
Zurich
long 8.4874218
lat 47.4055218
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