Social Media Strategy

Helsana

Enigma developed a social media strategy for Helsana.

Ambition

Helsana, Switzerland’s largest health insurance company asked Enigma to establish a visible presence on social networks.

Action

The first stage included making Helsana’s marketing and sales directors more familiar with the ways in which social networks operate. Enigma conducted a number of workshops in Zurich for the top-level staff.

Enigma then created a Facebook community comprising the brand’s fans. Through a honed strategy, the first phase (gather) included targeted advertising and new landing pages that matched the company’s corporate identity. At the same time, Helsana continued to promote the page with a photo competition, among other events.