Social Media Strategy

Helsana

Enigma developed a social media strategy for Helsana.

Ambition

Helsana, Switzerland’s largest health insurance company asked Enigma to establish a visible presence on social networks.

Action

The first stage included making Helsana’s marketing and sales directors more familiar with the ways in which social networks operate. Enigma conducted a number of workshops in Zurich for the top-level staff.

Enigma then created a Facebook community comprising the brand’s fans. Through a honed strategy, the first phase (gather) included targeted advertising and new landing pages that matched the company’s corporate identity. At the same time, Helsana continued to promote the page with a photo competition, among other events.

Impact

Within six weeks, Helsana’s fan club grew from 400 to 4,000 on Facebook. Helsana has decided to continue working with Enigma on other projects.

Number of Fans on Facebook
online banner Helsana
Landing page Helsana on Facebook
Landing page Helsana on Facebook
Landing page Helsana on Facebook
Landing page Helsana on Facebook
Workshop presentation on social networks
Olivier Perez Kennedy explains the four steps of social media campaign
Two people filling up the four steps of social media campaign

Credits

Campaign Management Laurène Weguener