Creative Footprint

Creative Footprint

A deep dive to the depths of a brand's soul

The Creative Footprint is a decision tool, developed, by Enigma, which aligns both the strategic phase and the design phase.

A Creative Footprint is used as a guide and a framework for the strategy and the brand positioning. It allows to brief the various business units and the company’s suppliers, in addition to aligning resources with the brand architecture.

This tool also serves as a validation guide to the different implementation of the brand. The different steps of the Creative Footprint revolve around a chart called “deep dive”.

The Creative footprint has 9 steps. Before graphic design, the immersed part of the iceberg needs to be explored, a more implicit but essential dimension.

This step allows to explore and define the profound sense of the brand as well as its architecture. So this chart is to be read from bottom up to top.

Why

The WHY is the why of the company, its mission. It deals with defining why the company does what it does what are the reasons for that.

Story

Does the brand have a story, a myth to tell? If so, what is it? During this step, we also explore emerging and growing trends, so we can create continuity, or rather break with the story.

Promise

What are the points on which the brand refuses to trespass, will never make a compromise?

Brand Map

The Brand Map defines the positioning for the brand’s design strategy. It lists the character traits the brand will base its communication on (performance, trust, reputation, mystery, intimacy, sensuality, and so on).

Neuromarketing

Fascination is the best way to get the audience’s attention. Our neuromarketing process is based on the last research in the fascination area.

Archetypes

Archetypes are unconscious and universal personalities we all have in our individual psyche. They create differentiation within a category and represent mental shortcuts, facilitating storytelling.

Creative Footprint

Will you dare to dive deep and explore the depths of your brand's soul?

Branding

Digital Marketing in Real Estate. At Enigma, we have designed methods that are adapted to today’s business reality. We implement the best strategies and solutions to generate leads for sales, rentals, and acquisitions of investment properties and yields.

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Marketing and communication plan

An integrated marketing and communication strategy is key to getting returns on your investments. With Enigma’s Performance Strategy System we will find your path to success.

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Innovation Sprint

Explore and test how to launch a new business and how to create a winning business model that outsmarts competition. Enigma helps you to refine your value proposition and ensures a fit with your future or existing market.

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Public relations

To efficiently shape public opinion, brands need PR and at Enigma we empower our clients to become outstanding in their PR efforts.

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Website

There are many types of websites and the key is to choose the right one for your company and your audience. We build the most efficient web experience and infuse your project with creativity.

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Video production

The time of motion pictures has come. Video is one of the most important media today and Enigma gladly supports you in realizing your video project.

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Political campaign

Convincing people to vote for you our your idea means using the right strategy and tools. We have the experience you need to win your political campaign.

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Community Management

With proper community management your fans become your strongest voice. We can help you get there.

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Content Marketing & Inbound

Transform your marketing into a selling machine by using the Inbound methodology and a good CRM. Our dedicated team is here to support you in this endeavor.

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Digital Campaigns

Deliver the right message to the right audience at the right time with a specifically targeted digital campaign. Enigma is the right partner for such an endeavour.

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SEO

If your website doesn’t appear among the first search results you are almost invisible today. With a good SEO strategy we can improve your ranking for the keywords of your choice.

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Marketing as a service

Your company deserves the best that digital and classical marketing has to offer. Enigma supports you with an all team access on a monthly basis to achieve great results.

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What others say

Olivier is the best marketing/PR project manager I have ever worked with by far. He has helped us tremendously on a number of high profile projects and events. I highly recommend him and his firm, Enigma.

Allen Adler
Managing Director
Adler Joailliers SA