Conversion-optimized campaign


Camille Bloch, the umbrella brand of the Ragusa for Friends chocolate, asked Enigma for support in creating a conversion campaign. The target group was already given by Ragusa and the advertising was from a Ragusa media partnership displayed on the platform


To promote its new chocolate line Ragusa for Friends to a younger target group, Camille Bloch collaborated with the newspaper brand 20Minuten. Through this media partnership, Camille Bloch was able to offer free tickets through a contest for special musical showcases with well-known artists.

The goal was to optimize conversions which had not been satisfactory in the first showcases before the collaboration with Enigma.


A systematic banner set

The Enigma design team created a system of design and high automation. In this way, visual adaptions for every showcase could be made very efficiently and within a short timeframe. This was necessary because the bookings of the artists and the confirmations of the locations often came at short notice.

Landing pages with A/B testing

To optimize conversions, the Enigma team created a set of landing pages where people could participate in the contest. The minimalist landing pages were A/B tested and their efficiency analyzed on the basis of the defined KPIs. The process, the visuals, texts and calls to action were the variables in this testing.

Through multiple A/B testing, we were able improve the conversion rate by more than 30%.

Social boost

For this special contest, Enigma implemented a social boost feature in the contest. Participants could enhance their chance of winning by sharing the contest further with their friends. This social boost generated up to 5% more conversions.


Through consistent A/B testing, the performance of the campaign could be improved by over 500% compared to the first showcase made without the support of Enigma.


Strategy Martin Künzi
Campaign Management Patrizia Lamprecht
Design Strategy Daniele Catalanotto
Design Nicole Christen, Timothée Mägli, Loris Olivier, Yoann Vuagnoux