Programmatic advertising to support an NGO

Terre des hommes

To encourage people to contribute to Terre des hommes in their wills, Enigma has set up a highly effective digital campaign. The result: 55% of new visitors on the website with a very low bounce rate.

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A video is made to be seen!

For their financing, NGOs also rely on legacies, i.e. donations by will.

 Terre des hommes has created a video to make the public aware of this possibility. Already broadcast on television, what remains to be done is to make it seen by a maximum number of well-targeted people on the web, to make them access a specific page, then contact Terre des hommes or download an information brochure. And all this in a record timeframe. A perfect mission for Enigma!

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The first storyboard

E-marketing to stimulate generosity

To serve the cause of Terre des hommes, our strategists created a tailor-made digital marketing solution.

We imagined a landing page dedicated to the video, designed eye-catching banners and then deployed an ultra-performing programmatic advertising campaign that was constantly monitored by our specialized desk. And because we extremely well targeted the audience likely to be interested, our results were excellent.

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An impact beyond all expectations

The numbers speak for themselves:

  • Our campaign exceeded our print goals by 48%.
  • The average download cost per brochure dropped by more than 25% in 6 months
  • The website gained 55% of new users thanks to the campaign
  • With an extremely low bounce rate of 15.77%.

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