![](https://enigma.swiss/wp-content/uploads/2021/08/tdh-case-enigma-campaign7.jpg)
Programmatic advertising to support an NGO
To encourage people to contribute to Terre des hommes in their wills, Enigma has set up a highly effective digital campaign. The result: 55% of new visitors on the website with a very low bounce rate.
![Programmatic advertising to support an NGO 1 tdh case enigma campaign9 impact EN scaled](https://enigma.swiss/wp-content/uploads/2021/09/tdh-case-enigma-campaign9_impact_EN-scaled.jpg)
![Programmatic advertising to support an NGO 2 PillarPages V5 210907 Terre des Hommes 12 AdvertisingCampaign desktop EN 1](https://enigma.swiss/wp-content/uploads/2021/09/PillarPages-V5-210907_Terre-des-Hommes_12-AdvertisingCampaign-desktop-EN-1.png)
A video is made to be seen!
For their financing, NGOs also rely on legacies, i.e. donations by will.
Terre des hommes has created a video to make the public aware of this possibility. Already broadcast on television, what remains to be done is to make it seen by a maximum number of well-targeted people on the web, to make them access a specific page, then contact Terre des hommes or download an information brochure. And all this in a record timeframe. A perfect mission for Enigma!
![Programmatic advertising to support an NGO 3 tdh case enigma campaign2](https://enigma.swiss/wp-content/uploads/2021/08/tdh-case-enigma-campaign2.jpg)
E-marketing to stimulate generosity
To serve the cause of Terre des hommes, our strategists created a tailor-made digital marketing solution.
We imagined a landing page dedicated to the video, designed eye-catching banners and then deployed an ultra-performing programmatic advertising campaign that was constantly monitored by our specialized desk. And because we extremely well targeted the audience likely to be interested, our results were excellent.
![Programmatic advertising to support an NGO 4 ezgif 1 9313de66f714](https://enigma.swiss/wp-content/uploads/2021/08/ezgif-1-9313de66f714.gif)
![Programmatic advertising to support an NGO 5 CaseStudy Terre des Hommes DE 210914 MP14](https://enigma.swiss/wp-content/uploads/2021/09/CaseStudy_Terre-des-Hommes-DE_210914_MP14.jpg)
![Programmatic advertising to support an NGO 6 tdh case enigma campaign9](https://enigma.swiss/wp-content/uploads/2021/08/tdh-case-enigma-campaign9.jpg)
![Programmatic advertising to support an NGO 7 tdh case enigma campaign92](https://enigma.swiss/wp-content/uploads/2021/08/tdh-case-enigma-campaign92.jpg)
An impact beyond all expectations
The numbers speak for themselves:
- Our campaign exceeded our print goals by 48%.
- The average download cost per brochure dropped by more than 25% in 6 months
- The website gained 55% of new users thanks to the campaign
- With an extremely low bounce rate of 15.77%.