Design Thinking

Design Thinking

"We can't solve problems by using the same kind of thinking we used when we created them." — Einstein
Today, everyone wants to have a bit of design thinking in its company. In the management, in an off-site, or, more generally, across the way employees collaborate. But design thinking is more than a buzzword. Basically, the idea is that, instead of going from option to decision, you first start by a phase of empathyze and understanding, where you will try to generate a lot of other options than the classic ones. Then, you will converge toward a solution using tests and iteration. There are three major ways to approach design thinking. The first one is the one from D.School that have been developed by David Kelley and Tim Brown. It’s a process based on five pillars: empathize, define, ideate, prototype, and test. There’s another one, from the design council, it’s called the double-diamond and there are four pillars. The four pillars are: discover, define, develop and deliver. Google has another approach that diverges mostly by the beginning. Instead of empathize or discover, it starts by the idea of understanding. This understanding idea can include the empathize, but it includes a technical part: the understanding of the deeper problematic of the system. At Enigma, we think that design thinking is not a process, it’s not a linear process. It’s a toolbox with many, many resources; many, many options. Design thinking has clearly changed the way we work at Enigma, the way we collaborate between colleagues. This toolbox is used every day and it really had an impact on our company. The big question is: what kind of impact would you like design thinking to have on your company?

We help companies use the power of Design Thinking to bring innovation in their services and products.

Right now, innovation usually goes through Research and Development departments, where creation processes take years to complete. No wonder we all long for a new accessible and faster model.

Design Thinking is an innovation approach inspired by the mindset and toolbox of creative thinkers and doers. This approach bypasses R&D departments and makes innovation accessible to all departments of your company.

With this Human Centered approach, you will first understand customer needs. Then generate new ideas and prototypes with an innovative set of tools.

Design Thinking as common ground

As an innovation philosophy, you can apply Design Thinking to any given field: branding, marketing, services, etc. We use this approach as the common ground for all our innovation projects.

Design Thinking Course

An introduction course to Design Thinking, prototyping and mastering the new models of innovation.

Design Thinking Coaching

We walk along fresh Design Thinkers in their innovation projects and keep them on track with medium term coaching sessions.

Innovation projects

We use Design Thinking as a basis for innovation projects. Your team first gets an introduction on the topics, approach and toolbox. Then we coach your team through the innovation process until new services and products are created.

Let’s claim back innovation

Since innovation can be accessible and fast, why keep it locked within R&D teams? Just do it.


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Enigma has developed the Blackboat brand, look and feel. Working with their team is always a source of inspiration with a guarantee outstanding results and ideas. Moreover we love the creative and fun atmosphere when working with them. Looking forward to our next projects

Christoph Magnussen