Michael strongly believes that everything you do without passion and a certain amount of flair is a waste of time. That goes for business but also life in general. This is the reason why he chose to pursue his passion for marketing after graduating from the University of Bern where he studied Business Administration and Psychology. Having worked in customer management roles before, he knows about the importance of always keeping the customers perspective in mind. After joining Enigma, he is growing in the infinite space of the digital world and always keeps up with the latest trends.