Digital campaign to sell investment apartments

Halter Immobilier SA

A real estate developer, a real estate agency & a marketing agency

On assignment for the real estate developer Halter, Enigma's digital campaign helped generate 50% of apartment sales.

Cœur de Cité consists of 80 apartments in Martigny built by Halter, sold by the real estate agency Cardis and promoted online by Enigma. In the heart of the city, this large-scale project is intended for both local buyers and investors from elsewhere.

The impact

How does one prospect call per day sound to you?

Over the course of one year, Enigma’s digital campaign has achieved:

10’000 downloads of brochures and floor plans
94% of purchase requests

That represents:
27 downloads of floor plans and brochures per day
1 interested contact per day

The challenge

Selling a maximum number of apartments before completion of construction

The first Cœur de Cité housing units will be available in the summer of 2021. By then, these lots must have found a buyer. Enigma’s mission? To create visibility among potential buyers – serious ones! – and turn them into prospects. The real estate agency Cardis, in charge of the commercialization, then manages these contacts until the sale.

The strategy

A tailor-made digital mix

For this ambitious real estate development project, our strategists deployed a custom digital marketing campaign, including Google, Facebook and of course programmatic advertising. To obtain quality leads, we developed a content marketing strategy and optimized the Coeur de Cité landing page. The acquisition campaigns, constantly monitored and adapted, generated maximum impact thanks to Enigma’s digital real estate service.

Coeur de Cité digital marketing campaign

Coeur de Cité Landing Page

Credits

Campaign Management Jérémy Busset
Digital Specialist Ricardo De Fontes Avelar