Poor e-reputation can cost you up to 70% of potential customers
E-reputation consists of online information about an individual or a brand. It can be found on social networks, blogs and other websites, discussion forums and even on image and video-sharing platforms. E-reputation delivers information about a person or a brand, without them being able to fully control it. This digital identity can shape favorable or unfavorable opinions.
In today’s hyper-connected world, e-reputation is a form of “word of mouth” spoken by thousands of voices and heard by anyone who will listen. E-reputation, therefore, has a resounding impact on everything; it’s a crucial asset for your business, as most of us spontaneously trust what we read and rely on the information we find online. The quality of your online reputation will therefore impact your sales and must be taken into very serious consideration.
Companies risk losing 22% of business when potential customers find just one negative article on the first page of their search results (SERP). A study conducted by Forbes statistics proved that e-reputation can have a tremendous impact on business revenue and according to Moz, four or five more negative articles or reviews about your company or product in Google can cost you up to 70% of potential new customers.
Assess your e-reputation
If you now understand why e-reputation is key to your business, you are probably wondering how to assess the situation and what to do in order to address it.
Well, our team of experts uses several SEO tools to analyze, assess and monitor what is actually happening online for a specific request that can go from a simple brand name to a public face related query.
Based on this in-depth audit (analysis of the Google index, all positions and problematic content and other mentions on socials), our team will guide you through the perfect strategy to address these online challenges.