We help you seek your full potential
The mission of your marketing is to over-perform. Each Swiss franc you are spending for your business has to be more efficient than when your competitor does. Even if that’s what you try to do when was the last time you measure your competitor’s marketing and yours?
We developed our own analysis model to assess your marketing actions – and compare your efforts with your competitors. We use this methodology because “we can’t optimize what we don’t measure” CEO, Olivier Kennedy, says.
Our model: the Full Potential Analysis
Our Full Potential gives an overall vision of your marketing. In what areas are you doing well? Where can you do better? Where are your competitors beating you? By how much?
The objective of our approach, inspired by the PESOA method, is to offer you a tool for strategic analysis and empowerment, a method of questioning, reflection and decision making that prepares future actions.
We apply the same approach to marketing. We need to measure where you’re at today. We need to measure where your competitors are, too. And only then can we give our best advice and design winning strategies.
Full Potential Visualization
The 5 dimensions of the Full Potential Analysis
Assets
Paid Media
Earned Media
Shared Media
Owned Media
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