Search Engine Optimization Geneva | Customized SEO Services Switzerland

Generative Engine Optimization

GEO Services for Top Rankings

Nowadays, anyone who knows a bit about the internet and coding is able to create and own a website. Many have been designing the most beautiful websites day after day. But at Enigma, we are business-oriented and so we always challenge the benefit of a beautiful website with no visitors!

Having a beautifully designed website or landing page that nobody is visiting, is like having a luxury shop in the middle of a desert… well, except for that Prada store in Texas! But that’s the only exception.

You want your website not only to be found but also visited, and this is where Generative Engine Optimization (GEO) can help you.

The core mission and value of GEO lies in making your brand and content more visible inside AI-generated answers and snapshots (answer engines), or in other words, to make sure you are cited as a trusted source for specific intents and drive more qualified traffic as a consequence. GEO can also help you if you’re looking to reduce the costs of your online advertising.

But how do we do that and where does the magic come into play? Well, we use the best GEO techniques to reach your potential customers where they actually are: in AI Overviews, assistants and answer engines!

Generative Engine Optimization

Analyze & optimize

We analyze data, inclusion and citation rates in AI answers and create a specific strategy for your website to outrank the competition. At Enigma, we have the best strategists and technicians working together hand in hand to design efficient GEO campaigns. Technical GEO, entity/semantic analysis & optimization or citations and digital PR will be adapted to your needs. Once the strategy is validated, the real deal starts with your GEO campaign coming to life.

Generative Engine Optimization

Customized GEO strategies

Our approach is simple : no matter if we are working locally, internationally, only for mobile or for an e-reputation mission, our GEO team of experts will always tackle the GEO pillars listed below.

Technical audit

We always start with a technical audit of your site. This GEO audit allows us to identify potential problems related to criteria defined in Google’s best practices and AI Overviews, such as indexing, redirections, source code errors, sitemap.xml, robots.txt, page loading time, structured data and content chunking…

Semantic analysis & optimization

Topic, entity and intent research with content marketing: together we define your strategic intents and check on the competition’s answer coverage. We also list the relevant content and data that needs to be produced to answer your target queries.

We’ll be mainly working on the following:

schema markup (FAQ, HowTo, Product)
headings and content chunks (H1, H2, etc.)
alt attributes and captions for images
clean URLs and canonical signals
GEO Citations & Linking

Even if you have a high-quality website, being cited in AI results is almost impossible without an effective citation strategy. Our GEO tactics consist in helping you make the most of your existing links, internal links and authoritative mentions/backlinks, but we also search and develop new ones, stronger ones.

Web Design Modifications

The web design of a page or site is crucial: it’s one of the most important factors in any digital marketing strategy. That’s why our User Experience and Conversion expert will suggest various modifications, whatever industry you operate in, to be clear for users and machine-readable for LLMs.

Reporting

We provide monthly reports for each client. The information contained in these reports is important both to our customer and to us.

Whatever the sector of the businesses for which we do GEO, we deliver reports explaining the different KPIs in terms of ROI, the priority aspects of a strategy, the actions taken to boost the most important services or products, and the results obtained. As GEO represents a major investment in terms of work and budget for any company, we can help you make the right decisions.

Our GEO services

SEO-process, eo, seo agentur, google, website, seo agentur zürich, optimierung, suchmaschinen, marketing, ranking, traffic, keywords, content, analyse, backlinks, webseite, conversion, sichtbarkeit, performance, strategie, beratung, online, technik, audit, tools, erfolg, kampagne, wettbewerb, zielgruppe, verbesserung, reichweite, vergleich, google ads, autorität, chancen, shopify, deutsch, wachstum, potenziale, kombination, bestandteil, vielzahl, anderem, meta-tags, entscheidungen, rahmen, umsatzsteigerung, webpräsenz, contents, reportings, ranking-faktoren, fortschritt, laufenden, keyword-recherche, conversions, nutzern, onpage seo, website-relaunch, fähigkeit, methoden, anbieter, stand, implementierung, einblicke, sprachen, auswahl, trends, adobe, auswirkungen, nutzererfahrung, verständnis, anpassungen, kennzahlen, updates, benutzererfahrung, anpassung, raum, online-sichtbarkeit

Generative Engine Optimization

Enigma, your GEO partner

We provide quick wins

Quick wins help you address GEO mistakes in no time. GEO is a complex process but with some quick fixes, you can already improve your inclusion in AI answers simply by modifying specific elements while the bigger process comes into motion.

We work with the best copywriters

Our copywriters create new texts for your website or re-work existing content so they perfectly fit your GEO needs with evidence, structure and sources—without hurting your brand or users experience.

We optimize, always

Optimization is part of our DNA at Enigma but for this to happen we play by the book of this one unique rule “You can’t optimize what you can’t measure”. Tracking is key and we will analyze citations over time to help you steadily improve your GEO visibility and organic growth.

Our SEO Services

Get cited and outrank the competition

GEO is like a sport where you have to know your opponent really well. Analyzing AI answers, how you appear and in front of which competitors is key to master your visibility in answer engines.

Our GEO company will analyze your website, as well as those of your competitors, so as to obtain excellent results for your visibility across Google’s AI experiences, Bing Copilot, Perplexity and more.

A GEO project can be carried out in conjunction with other strategies, such as social media marketing, PR and PPC campaigns, to increase your presence in AI answers, your leads, your growth and boost your revenue.

Rock for Mobile or Apps

Mobile search is on the rise, mobile content even determines your visibility and so it could drive sales. You definitely want to tackle this topic in your strategy, including on-device assistants, app content and deep links.

E-reputation

E-reputation is the way you are perceived on the internet and on digital platforms. Since a good reputation facilitates sales, it is crucial to keep an eye on your online reputation. Our digial marketing consulting firm is able to cleanse the web of negative articles about your company, and amplify positive assets that generative engines use to summarize your brand.

Learn more

Local and international GEO

Where do you want your website to be visible ? Where are your prospects ? In which language do you want to talk to them ? Having a local or international strategy depends on your business but you need to be ready online for this too, with localized entities, NAP consistency and multilingual content.

YouTube GEO

The transcripts, chapters and subtitles of your videos are essential for your YouTube and GEO strategy. The videos can be optimized for search within YouTube but also outside by optimizing your channel, playlists, meta data, description, and the videos themselves so they are cited in AI answers.

GEO monitoring

It’s important that you monitor your GEO activities to gain insights into which activities lead to better inclusion in AI answers and lead conversions. With the right tool you can track and analyze the results and keep up with any changes. Most importantly, it allows you to react fast and optimize.

GEO Coaching for your business

Our team of specialists is happy to coach you in GEO matters. In a workshop adapted to your needs they pass on the GEO knowledge you need to improve your business.

Generative Engine Optimization