Politics
Each vote is an opportunity
This is how you win an election
We have been assisting parties and interest groups in political campaigning in Switzerland for almost a decade. Over time, we have developed a unique process that is based on our experience of the best practices of Switzerland and around the world. We apply for at least two campaigns each year. We hone our expertise. We will help you win.
I want to win my next campaign
A vote is not just a yes or a no slipped into the ballot box. It is not a mere political act. Give yourself the best chance of victory. Define a winning strategy, because you believe in the merits of your position. Because you know that every initiative, every referendum, every election is simply an opportunity to improve the lives of millions of your fellow citizens.
Elections
Create preference among voters
The election is one of the most delicate exercises in terms of voting: it is not about convincing voters to vote yes or no, but about electing their representatives to the legislative or executive bodies at various levels. The challenge is therefore to create the preference, which approximates a traditional marketing campaign.
We decode the behaviour of the electorate according to the stake of each election. In some situations, it is the values and the party line that will make the difference. In others, the campaign will put forward candidates. We will provide you with the correct strategy.
Initiative
Live the authentic direct democracy
The initiative is a fundamental right of the Swiss people. When a group of determined citizens turns an idea into part of our legal system, it has a direct influence on the political agenda. Thus the people are protected against inaction on the part of their representatives or the slowness of the legislative process.
To win an initiative, it must be able to present an idea that is simple, compelling and difficult to contradict. We help you define the good arguments, we prepare a comprehensible story and we provide you with the means to tell all citizens.
Referendum
Use the right of veto of the sovereign people
In Switzerland, people traditionally place great trust in governments and parliamentarians. Winning a referendum is always difficult because it involves convincing a majority of voters to oppose these bodies.
We help you build arguments that hit home. We define a narrative that is convincing and easily digestible. We encourage word of mouth in order to share your ideas with as many people as possible.
Outperformance by Enigma
In Switzerland, we vote four to six times a year on at least 20 subjects! Each year, Enigma Political Territory takes part in several of these votes. This has allowed us to develop an efficient methodology that is based on best practices in Switzerland and worldwide. Each new campaign provides valuable information that our strategists immediately put to use. Thus, we are making constant progress. Thus, we help you win.