Increasing Brand Awareness and Acquiring New Admissions for a Private School
Enigma’s digital campaign enabled Geneva English School (GES) to generate over 160 valuable contacts within six months, establishing a strong brand presence. As a result, 15 new students joined the school during this period. Enigma’s efforts aimed to enhance GES’s visibility and acquire new admissions in the competitive education landscape of the Geneva Lake region.
Competitive Differentiation and Growth
GES aimed to stand out in the market and attract new students amidst fierce competition. Enigma’s objective was to help GES acquire 15 to 20 new subscriptions for all programs: from A-Levels to Primary and Nursery. The goal was also to raise awareness in the Geneva area, and develop a robust marketing CRM.
Unleashing Digital Potential
Enigma harnessed GES’s compelling content and brand identity through programmatic advertising, Adwords, and Facebook campaigns. Targeted lifecycle campaigns and Virtual Open Days engaged interested prospects. The implementation of conversion-based landing pages and Hubspot CRM streamlined lead management.
Enigma has also developed the functionalities of Hubspot CRM. Through high-performance landing pages, personalized e-mails, effective lead management and workflows, the tool’s efficiency was increased tenfold, offering prospects an optimal experience with the school.
Impact: Enhanced Awareness and Admissions
In six months, website traffic surged by over 50%, with 46.4% attributed to digital campaigns. Impressions peaked at 3.6 million. Conversion-based landing pages garnered 162 valuable leads. HubSpot CRM provided comprehensive insights into the admissions sales funnel.
