Performance Strategy System

Performance Strategy System

Our main mantra ensures performance & risk reduction for agile marketing

What doesn’t yet exist requires knowledge and passion. Enigma understands the creation of a business or a brand as a holistic process. Our Performance Strategy System breaks out the branding process and gives you a global perspective on what is at stake.

An open source model, registered with a “Creative Commons” license, can be used, transformed, and copied, with the obligation of citing your source and sharing the improvements that you can add to it.

Discover the foundations of the Performance Strategy System that was developed by Enigma.

Analysis

Brand eco-system
Benchmarks, target analysis, best practices and worst case scenarios. Define your brand’s ecosystem in order to benefit from new opportunities and choose the way you want to grow.

Exploration

Brand DNA
Run a comprehensive audit and come up with new ways to redesign your business model.

Strategy

Decision matrix & communication plan
Pick the best marketing approach and the right communication strategy for your business. Allocate your resources so as to increase the return on every dollar you invest. Improve awareness beyond your industry’s standards.

Design

Brand consistency & experience design
Branding strategy and design have to match perfectly: Enigma’s team is highly specialized in transversal branding.

Conversion

Build brand awareness, understanding
Set up the right communication tools and design a complete conversion funnel from the ground up. Unlike other communication agencies, we go beyond traditional advertising by setting up all the tools you need to transform your prospects into clients. Our tools range from posters and brochures to websites, online campaigns and social media advertising. Enigma has all the necessary tools to run your campaign successfully.

Word of mouth

Marketing ambassador, word-of-mouth
Turning your consumers into fans takes a well-rounded process. Whether you’re looking into marketing ambassadors, a VIP program, word-of-mouth with some wow effect, or service design to build loyalty, we always have a solution that is adapted to your brand. Discover the real communication 2.0.

Performance Strategy System

Our main mantra ensures performance & risk reduction for agile marketing

Branding

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Digital and social

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Advertising

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Business Innovation

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Business Strategy

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Experience Design

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What others say

Controlling the liberal campaign for the Grand Conseil in 2009, the Enigma team did better than just mobilize people: it brought them up into original actions, always carefully thought out and emphasized on performance. Thanks to their dynamism, everything becomes possible and the absurd seems feasible, even logical and necessary.

Alexis Barbey
Chargé de communication RH
Lombard Odier