Why Programmatic Advertising?
Every time your ad reaches a person who doesn't care about it, you're wasting precious resources. We're talking time, energy and, of course, money. It happens when your poster designed to draw the attention of men is seen by women. Or when your promotional offer for sunscreen pops up on a rainy day.
That's the reason why advertising agencies and media planners are obsessed with accuracy. It's also the reason why they love Programmatic advertising.
Programmatic Advertising has deeply transformed the landscape of marketing by increasing the efficiency of campaigns. Using automated and fast systems, Programmatic Advertising helps reach the desired audience with incredible precision, and serve very relevant content.
It lets us get much more results out of any campaign budget. An offer nobody can afford to turn down.
At Enigma, we know how to best take part in this lightning-fast system of countless audiences, automated auctions and dynamic real-time content.
How we make Programmatic Advertising work for your success
The first secret is to really know your target. We use sociographic insights and Big Data to really get to understand them.
Once we really know your audience, we're able to create various scenarios. The secret here is to dream big and imagine the craziest ways to deliver relevant content to the audience.
Then our team of experts uses the best tools and most successful platforms to bring the best ideas to life. That's how you get results.
- Increased efficiency with continuous adjustments and optimizations
- Extremely precise targeting capabilities to reach the right audience
- The contents of ads delivered to your audience are adapted based on time, location and many other factors for higher relevancy
- Immediate, real-time insights into the performance of campaigns
- Great transparency and control over placement, audience and cost of ads
What you can achieve with Programmatic Advertising
What you can get with Programmatic Advertising
Real Time Bidding (RTB)
With Real Time Bidding, we can make sure your content is delivered in the most efficient and effective way on various networks, including Google, Facebook and more.
Your messages can be displayed in front of the eyes of your desired audience, wherever they are. Including the most prestigious placements and websites.
By bringing together data from many different sources, we can optimally deliver the best results and make the best possible decisions for your campaigns.
Realtime Weather-Based Triggers
Your content can be dynamically customized according to real-time data. So that the right target sees the perfect message at the perfect time.
TV Synced Ads
We use multi-screen watching so you can offer a great multimedia brand experiences. Like a digital ad that is synchronized with the TV content your target is actually watching.