Why Programmatic Advertising?
Every time your ad reaches a person who doesn't care about it, you're wasting precious resources. We're talking time, energy and, of course, money. It happens when your poster designed to draw the attention of men is seen by women. Or when your promotional offer for sunscreen pops up on a rainy day.
That's the reason why advertising agencies and media planners are obsessed with accuracy. It's also the reason why they love Programmatic advertising.
Programmatic Advertising has deeply transformed the landscape of marketing by increasing the efficiency of campaigns. Using automated and fast systems, Programmatic Advertising helps reach the desired audience with incredible precision, and serve very relevant content.
It lets us get much more results out of any campaign budget. An offer nobody can afford to turn down.
At Enigma, we know how to best take part in this lightning-fast system of countless audiences, automated auctions and dynamic real-time content.
How we make Programmatic Advertising work for your success
The first secret is to really know your target. We use sociographic insights and Big Data to really get to understand them.
Once we really know your audience, we're able to create various scenarios. The secret here is to dream big and imagine the craziest ways to deliver relevant content to the audience.
Then our team of experts uses the best tools and most successful platforms to bring the best ideas to life. That's how you get results.
- Increased efficiency with continuous adjustments and optimizations
- Extremely precise targeting capabilities to reach the right audience
- The contents of ads delivered to your audience are adapted based on time, location and many other factors for higher relevancy
- Immediate, real-time insights into the performance of campaigns
- Great transparency and control over placement, audience and cost of ads
What you can achieve with Programmatic Advertising
What you can get with Programmatic Advertising
Real Time Bidding (RTB)
With Real Time Bidding, we can make sure your content is delivered in the most efficient and effective way on various networks, including Google, Facebook and more.
Your messages can be displayed in front of the eyes of your desired audience, wherever they are. Including the most prestigious placements and websites.
By bringing together data from many different sources, we can optimally deliver the best results and make the best possible decisions for your campaigns.
Realtime Weather-Based Triggers
Your content can be dynamically customized according to real-time data. So that the right target sees the perfect message at the perfect time.
TV Synced Ads
We use multi-screen watching so you can offer a great multimedia brand experiences. Like a digital ad that is synchronized with the TV content your target is actually watching.
Experience the power of Programmatic Advertising
The limits of digital advertising just have been pushed from sky to outer space
Your company deserves to stand out, and at Enigma we do that with more than a logo. We help you to get the most efficient positioning and deploy full visual and verbal universe using the strength of storytelling.
Marketing and communication plan
An integrated marketing and communication strategy is key to getting returns on your investments. With Enigma’s Performance Strategy System we will find your path to success.
Explore and test how to launch a new business and how to create a winning business model that outsmarts competition. Enigma helps you to refine your value proposition and ensures a fit with your future or existing market.
To efficiently shape public opinion, brands need PR and at Enigma we empower our clients to become outstanding in their PR efforts.
There are many types of websites and the key is to choose the right one for your company and your audience. We build the most efficient web experience and infuse your project with creativity.
The time of motion pictures has come. Video is one of the most important media today and Enigma gladly supports you in realizing your video project.
Convincing people to vote for you our your idea means using the right strategy and tools. We have the experience you need to win your political campaign.
With proper community management your fans become your strongest voice. We can help you get there.
Content Marketing & Inbound
Transform your marketing into a selling machine by using the Inbound methodology and a good CRM. Our dedicated team is here to support you in this endeavor.
Deliver the right message to the right audience at the right time with a specifically targeted digital campaign. Enigma is the right partner for such an endeavour.
If your website doesn’t appear among the first search results you are almost invisible today. With a good SEO strategy we can improve your ranking for the keywords of your choice.
Marketing as a service
Your company deserves the best that digital and classical marketing has to offer. Enigma supports you with an all team access on a monthly basis to achieve great results.