The Morpheus Model

The Morpheus Model

Sociographic information, big data and neuromarketing

Yesterday’s solutions won’t work Tomorrow. Indeed the old recipes have been undisclosed, globalization has enabled a blend of models, opinions and cultures like never before in the history of mankind and also because of the world gaining more and more complexity.

Many brands still have blind trust in old-fashioned methods: spending colossal budgets to spread messages to a large audience. Statistically, we know that most of the people reached will not feel concerned.

Meanwhile, others listen to the web. They classify the audience according to their opinions, values and expectations. They send to the public targeted messages with incredible precision, telling everyone what they want to hear.

Welcome to the 21st century.

Our model combines sociographic information, big data and neuromarketing to achieve the same objectives as Morpheus

  • Targets Precise identification
  • Understand them and discover their expectations
  • Persuade them to act, whether to vote, to adopt a belief or to buy

Sociographics insights

Forget the old demographic segmentations. The world has become too complex for people to be placed in such roughly defined categories such as sex, age, place of residence or income. It lacks granularity. We prefer a sociographic segmentation that takes into account values, lifestyle, habits or influences.

Big data intelligence

Why would you ask a seer about news of the day when it is so easy to consult an online newspaper ? Today, an immense volume of data is produced every second by our online activity. To those knowing how to take advantage of it, it offers an image of the beliefs and expectations of the target groups. An image far more reliable than the most serious of the polls. In real time.

Neuromarketing architecture

Forget the copywriter that works intuitively hoping to spark a positive reaction amongst some of the listeners ! We use the latest discoveries in neuroscience in order to construct a series of messages and visuals that corresponds to the various triggers of fascination. With the support of a detailed profile of the targets, it becomes possible to diffuse to each one the most suitable message for his own persuasion.


Your company deserves to stand out, and at Enigma we do that with more than a logo. We help you to get the most efficient positioning and deploy full visual and verbal universe using the strength of storytelling.

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Marketing and communication plan

An integrated marketing and communication strategy is key to getting returns on your investments. With Enigma’s Performance Strategy System we will find your path to success.

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Innovation Sprint

Explore and test how to launch a new business and how to create a winning business model that outsmarts competition. Enigma helps you to refine your value proposition and ensures a fit with your future or existing market.

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Public relations

To efficiently shape public opinion, brands need PR and at Enigma we empower our clients to become outstanding in their PR efforts.

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There are many types of websites and the key is to choose the right one for your company and your audience. We build the most efficient web experience and infuse your project with creativity.

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Video production

The time of motion pictures has come. Video is one of the most important media today and Enigma gladly supports you in realizing your video project.

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Political campaign

Convincing people to vote for you our your idea means using the right strategy and tools. We have the experience you need to win your political campaign.

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Community Management

With proper community management your fans become your strongest voice. We can help you get there.

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Content Marketing & Inbound

Transform your marketing into a selling machine by using the Inbound methodology and a good CRM. Our dedicated team is here to support you in this endeavor.

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Digital Campaigns

Deliver the right message to the right audience at the right time with a specifically targeted digital campaign. Enigma is the right partner for such an endeavour.

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If your website doesn’t appear among the first search results you are almost invisible today. With a good SEO strategy we can improve your ranking for the keywords of your choice.

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Marketing as a service

Your company deserves the best that digital and classical marketing has to offer. Enigma supports you with an all team access on a monthly basis to achieve great results.

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What other say

Our collaboration in 2015 has been very pleasant and truly effective for the realization of our first Anual Report with Enigma. The challenge has been taken up nicely!

Diane Benzakein