The Morpheus Model
The Morpheus Model
Yesterday’s solutions won’t work Tomorrow. Indeed the old recipes have been undisclosed, globalization has enabled a blend of models, opinions and cultures like never before in the history of mankind and also because of the world gaining more and more complexity.
Many brands still have blind trust in old-fashioned methods: spending colossal budgets to spread messages to a large audience. Statistically, we know that most of the people reached will not feel concerned.
Meanwhile, others listen to the web. They classify the audience according to their opinions, values and expectations. They send to the public targeted messages with incredible precision, telling everyone what they want to hear.
Welcome to the 21st century.
Our model combines sociographic information, big data and neuromarketing to achieve the same objectives as Morpheus
- Targets Precise identification
- Understand them and discover their expectations
- Persuade them to act, whether to vote, to adopt a belief or to buy
Forget the old demographic segmentations. The world has become too complex for people to be placed in such roughly defined categories such as sex, age, place of residence or income. It lacks granularity. We prefer a sociographic segmentation that takes into account values, lifestyle, habits or influences.
Big data intelligence
Why would you ask a seer about news of the day when it is so easy to consult an online newspaper ? Today, an immense volume of data is produced every second by our online activity. To those knowing how to take advantage of it, it offers an image of the beliefs and expectations of the target groups. An image far more reliable than the most serious of the polls. In real time.
Forget the copywriter that works intuitively hoping to spark a positive reaction amongst some of the listeners ! We use the latest discoveries in neuroscience in order to construct a series of messages and visuals that corresponds to the various triggers of fascination. With the support of a detailed profile of the targets, it becomes possible to diffuse to each one the most suitable message for his own persuasion.
What other say
Our collaboration in 2015 has been very pleasant and truly effective for the realization of our first Anual Report with Enigma. The challenge has been taken up nicely!