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Fifty strategic models summarized in two or three pages and a picture. The explanations are clear and the models offer an ideal entry point to elucidate concepts that are sometimes complex.

Google just revealed its most secret product, a project that was known as Emerald Sea…

To celebrate its 25th birthday, MIT Media Lab recently gave itself a new visual identity.

The creation of a new product often happens through imitation. What happens next is that…

Social media campaigns cannot exist without taking into account the employees of a company, often…

We are very happy to have been nominated in three categories for the competition “Grand…

What is a digital strategist? What kind of challenges does a digital strategist face daily?…

Imagine if you could choose the advertising in your newspaper, before your favorite TV show, or on a billboard while you are stuck in traffic!

During my recent vacation in Greece, I discovered a remarkable boutique hotel.

Seth Godin is one of those marketing specialists whose visionary theories are quickly tested.

Amélie Boucher’s new book, Design & Interface Ergonomie web illustrée (“Illustrated Web Ergonomics”) is a…

Discover the conference Branding & Social Media pictures and videos, which tooks place on Wednesday, March 16th, at Uni Dufour.

Discover an article on digital agencies, including ENIGMA, by Flavia Giovannelli. Entreprise…

We’ve setup an archive of all tweets tagged #enigmacom, the hashtag used during our conference…

Social media changed the way we communicate, and branding is facing new challenges. Today, a…

The evolution of technology has contributed to social change. At the same time, society has…

The core principle of the website Dein Deal is to sell coupons that give 50%…

ENIGMA suggests that you make a donation to help the victims of the earthquake and…

Within less than 24 hours, two people recommended that I read immediately Business Model Generation:…

Discover an article about social medias and Zappos from Olivier Perez Kennedy into the Market…

Discover the romand digital agencies interviews by Victoria Marchand. Cominmag of February…

Discover the detailed plan of the conference and its speakers. “I realize…

Typically, entrepreneurs seek three things: changing the…

This year, I had the chance to attend my first . Apart…

For her third Bristol’s e-meeting, Victoria Marchand invites Olivier Perez Kennedy to talk about his…

A quite intriguing book with those three giant letters ZAG was on Olivier’s office, at…

I received this book from the hands of the author, Geno Church, during the 2010…

When looking at community management, the game dimension is key ; emotions are not enough.

When I go on vacation, I always stop at the newsstand to get a pile…

Hello everybody! During my holidays in Thailand, I did not forget you.

Is product placement an efficient medium? Are corporate colors effective on a poster? Martin Lindstrom…

Phil Libin. I had tried a beta version of Evernote…

Mikael Hed, founder and CEO of Rovio, originally created the game Angry Birds for iPhone.

When you buy a car, you have to buy gasoline about once a week. Even…

Josh Garnosh, author of Groundswell, opened the Womma summit by presenting a number of new…

Geno Church dirige une agence de communication word of mouth appelée Brains on Fire («cerveaux…

Geno Church runs a great Word of Mouth Marketing agency in South Carolina, called Brains…

Ca y est, je peux enfin partir pour . Dans le train, je consulte le…

I’m headed to . I check the program on the train… A talk by Gary…

“Made to stick,” how to turn your idea into a success story…

Comingmag wrote about the guerrilla marketing action and the Google AdWords campaign ENIGMA organized for…

PEC, or Personal Emotion Connection is a personal, warm, and sincere relationship that is established…

What was the highlight in Las Vegas ? MGM Grand? Céline Dion’s concerts? ? Strip-clubs ?…

An increasing number of people contact ENIGMA with one request: Make me a Facebook campaign!…

CPC (cost per click) advertising offers new opportunities to promote a brand and to multiply…

Discover Olivier Perez Kennedy’s interview at the Lift Conference 2010, which annually brings together innovators…