Marketing Communication Blog - Geneva - Bern - Switzerland - Enigma

User Research: What A/B testing is and how it killed personal opinions

User Research: What A/B testing is and how it killed personal opinions

How to avoid many discussions

10 Effects of Service Design Thinking

10 Effects of Service Design Thinking

The Enigma Lab has selected 10 impacts of a Human Centered approach, mixing Service Design, UX, and behavioral economics.

The Six Keys to Successful Change in 2017

The Six Keys to Successful Change in 2017

Corporate communications and storytelling: stop talking!

Corporate communications and storytelling: stop talking!

How to suck at content marketing in 5 simple steps

How to suck at content marketing in 5 simple steps

The other Enigma: Albert Adrià designed the best restaurant in the world

The other Enigma: Albert Adrià designed the best restaurant in the world

Your marketing strategy should fit on 1 page

Your marketing strategy should fit on 1 page

Service Design isn’t about making things pretty

Service Design isn’t about making things pretty

Neuromarketing: Enigma is entering the world of biometrics analysis

Neuromarketing: Enigma is entering the world of biometrics analysis

5 Insights from the 99U Conference in New-York

5 Insights from the 99U Conference in New-York