One of the biggest and most common mistakes people make when allocating a budget to a…
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Discover the detailed plan of the conference and its speakers. “I realize everyone…
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Typically, entrepreneurs seek three things: changing the world, financial…
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This year, I had the chance to attend my first . Apart from…
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For her third Bristol’s e-meeting, Victoria Marchand invites Olivier Perez Kennedy to talk about his experience…
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A quite intriguing book with those three giant letters ZAG was on Olivier’s office, at Enigma.
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I received this book from the hands of the author, Geno Church, during the 2010 WOMMA…
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When looking at community management, the game dimension is key ; emotions are not enough.
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When I go on vacation, I always stop at the newsstand to get a pile of…
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Hello everybody! During my holidays in Thailand, I did not forget you. I…
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Is product placement an efficient medium? Are corporate colors effective on a poster? Martin Lindstrom gives…
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J’avais essayé une version beta d’Evernote sans être séduit. Au Womma, Martin Küenzi, directeur…
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Phil Libin. I had tried a beta version of Evernote without…
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Mikael Hed, fondateur et CEO de Rovio, a créé le jeu Angry Birds pour l’iPhone. Les…
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Mikael Hed, founder and CEO of Rovio, originally created the game Angry Birds for iPhone. The…
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Quand on achète une voiture, on doit aller une fois par semaine à la pompe à…
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When you buy a car, you have to buy gasoline about once a week. Even with…
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Josh Bernoff, auteur de Groundswell, a ouvert le Womma Summit en présentant plusieurs nouvelles études, mais…
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Josh Garnosh, author of Groundswell, opened the Womma summit by presenting a number of new studies,…
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Geno Church dirige une agence de communication word of mouth appelée Brains on Fire («cerveaux en…
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Geno Church runs a great Word of Mouth Marketing agency in South Carolina, called Brains on…
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Ca y est, je peux enfin partir pour . Dans le train, je consulte le programme……
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I’m headed to . I check the program on the train… A talk by Gary Vaynerchuk,…
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Ca y est, je peux enfin partir pour . Dans le train, je consulte le programme……
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“Made to stick,” how to turn your idea into a success story All…
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Comingmag wrote about the guerrilla marketing action and the Google AdWords campaign ENIGMA organized for the…
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PEC, or Personal Emotion Connection is a personal, warm, and sincere relationship that is established with…
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What was the highlight in Las Vegas ? MGM Grand? Céline Dion’s concerts? ? Strip-clubs ? The…
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An increasing number of people contact ENIGMA with one request: Make me a Facebook campaign!…
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CPC (cost per click) advertising offers new opportunities to promote a brand and to multiply sales…
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Discover Olivier Perez Kennedy’s interview at the Lift Conference 2010, which annually brings together innovators of…
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