Press release We are excited to announce the launch of our new service: AI-Driven Marketing Solutions.
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How are logos born? Never choose your logo randomly or according to your own taste, test it first!
“We believe unequivocally that well-considered design improves our lives.” Enigma shares…
In this article, we will show what is the potential for chatbots in the…
Design Sprints are the new approach to innovation everybody is talking about. But as the hype…

Art and Marketing: are they worlds apart? Not so fast. They have more in common than…
Social media, mails, phone calls, in-store experiences… Nowadays, the channels are countless. But you already know…
Commissions, false incentives and vacancies have shaped the real estate market for decades. Real estate marketers…
Storytelling is a hot topic right now in marketing and communications, as well as in politics,…

Why should you join the Enigma SEO workshop? Why did we decide to host…
A lot of businesses have to deal with wicked problems and a complex environment. How to…
Our new teammate Kaito is working 200 hours a week. But hey, he’s a robot –…
Contact us In the following article, I will help you choose the best…

Riccardo joined our team in 2017. We were happy to learn this tough Campaign manager was…
Storytelling is one more buzzword in today’s marketing departments and companies. Everyone wants to be better…
This article aims to help small and big companies and organizations in Switzerland which are aware…
Storymaking brings brands to life.

Prediction with Big Data works
The Enigma lab grows
Social Networks are a gold mine of information
For those who want to become masters of storytelling, we selected 5 key resources.

Today the world of retail is facing a massive consumer preference shift. And they are crying.
Storytelling is one of the building blocks of modern marketing.
Hotel experience is the real battleground
How can you compete in a globalized world where everything changes so fast?

Enter our new superhero: storytelling
Service Design is a field of innovation
Visiting online before going into the store
Most brands and companies love talking about their achievements and milestones. They usually don’t show failures…

You can optimize every campaign with A/B testing
Storytelling is not a tool for writers only
User Research lowers the costs and reduces risks
Our specialists analyzed the ads in the city of Beijing.

Storytelling is a part of human communication.
What do you have to do for a better workspace?
Storytelling can create a big impact
Services shouldn't be boring

Our research team was in the "Big Apple"
How to avoid many discussions
The Enigma Lab has selected 10 impacts of a Human Centered approach, mixing Service Design, UX, and behavioral economics.
All of us communication professionals love words. We just loooooove them. That’s what brought me to…

As Content Marketing is slowly arriving into the radar of CMO’s, marketers and companies, we hear…
The other Enigma I don’t know if there is a real heaven somewhere. What I know…
Marketing is a field that gets every day more and more complex. Every day there are…
Service Design is a confusing term Service Design is a confusing term for many people. Usually…

During these last years, Enigma brought user research and ethnographic studies in its analysis process. By…
Part of our jobs as explorers in a changing world is to go out and bring…
What do recent events such as political campaigns, social media marketing, or the rise of TED…
The Enigma lab has a research project around the future of the workspace. We already shared…

A love letter to Service Design At Enigma, it’s our job to help organizations be great…
The purchasing process of digital advertising changed drastically. It is now possible to target broadcasting with…
In a previous article, we have shown that Design Thinking is more than…
What do people hate about your industry? What do people hate about their bank, hospitals, restaurants…

Definition – What is business storytelling ? For those who work in marketing or communications, storytelling…
1. Working men of all countries, unite! Isn’t it interesting to see how the project of…
Just like the music business, the movie industry, the media, hotels, taxis and […
Web design is a craft in constant evolution. Things are moving fast and the…

Design Thinking is more than a buzzword In the business world, Design Thinking has become a…
It’s not often that the timing fits better than in the case of Enigma’s relocation. Moving…
Invited by the Entrepreneur’s Organisation of Thailand, Olivier Kennedy had the great pleasure to give a…
Enigma opened a pop-up office in Bangkok for one week. During this time we sent…

Have you heard of responsive logos? It’s the latest step in a general trend for corporate…
Enigma will open a pop-up office in Bangkok. Within the framework of a great…
Olivier Kennedy invited to give a conference on Shaping beliefs in the 21st century in Thailand…
At Enigma, it’s our job to help organizations be great at what they do. Or become even…

Ever since Enigma was founded, we not only helped our clients become greater at what they…
Ever since Enigma was founded, we not only helped our clients become greater at what they…
It has been three years since this number arise: 47%, or how by 2034 almost half…
Let’s imagine the future of finance Ever since Enigma was founded, we not only helped our…

Yesterday, Europe woke up in disbelief just as lots of Americans were going to bed baffled…
When Americans can only choose between a Hummer and an old limousine, the problem is that…
Did you know ? People usually do not like to watch your ads. Besides, do you…
Mix media and display your ads on multiple screens to reach better and more frequently your targets.

Full Potential Marketing Study 2016 We analyzed the marketing activities of 60 brands on the Swiss…
Our 2016 Full Potential study looked at three watch brands: Omega, Tag Heuer and Swatch. The…
Our 2016 Full Potential study looked at three airline brands: Easyjet, Swiss and Air France. With…
Our 2016 Full Potential study looked at four technology brands: Apple, Sony, Samsung and Microsoft. It…

Our 2016 Full Potential study looked at three energy distribution brands: SIG, Romande Energie and Groupe…
Our 2016 Full Potential Study observed three brands in the online retail of shoes and clothing:…
Our 2016 Full Potential study looked at four retail brands: Migros, Coop, Aldi and Manor. This…
Our 2016 Full Potential study looked at four automotive brands: VW, Fiat, Peugeot and Audi. Peugeot,…

Our 2016 Full Potential Study has studied six brands of the insurance industry: CSS, La Mobilière,…
Our 2016 Full Potential study looked at six beverages brands: Rivella, Coca-Cola, Coca-Cola Life, Henniez, Fanta and…
Last Friday we published a blogpost stating that we’re certain Donald Trump will win the US…
Enigma held two conferences about the “New Way of Work” on October the 6th,…

Superhero Branding conference at NEXT16 On September 22nd, Olivier Kennedy and Martin Künzi gave a conference…
The conversion funnel: How does its use reflect the modernity of a marketing plan.
You can catch more flies with honey than with vinegar! Use the right formula to attract and keep customers.
Enigma presents Superhero branding at NEXT16 Today, we are very proud because Olivier Kennedy and Martin…

NODE invites Olivier Kennedy to hold a workshop conference at the Human Resources Solutions Fair taking…
In today’s world, success can no longer be built simply on affirmations and appearances. From now on, Enigma means much more than just playing the communications agency role.
What adaptations should you operate to make a success out of your advertising marketing at lower cost? Discover the evolution of quality indicators and redefine your strategy.
Trump’s “Trollitics” Most of the media doesn’t understand Trump’s strategy and usually gets trapped in a…

The success of Adblocks cannot be considered as an epiphenomenon anymore. In 2015, they increased by…
Contrary to what many may think, the posting of a website should not be…
Since the beginning of 2016, three new specialists have arrived at Enigma as Seniors. Enigma increasingly…
Direct Sales force/Sales Until the early 20th century, sales teams were the key to marketing.