Influencer marketing has become a cornerstone of digital strategies. According to a Nielsen study, nine out…
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The world has changed, so marketing has to change as well. Broadcasting messages and ads to…
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“What is essential is invisible to the eye.” Antoine de Saint-Exupéry We are hearing…
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A website is way more than just putting an idea into code. There are a lot…
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There is no doubt that every company needs a website today. 97% of people…
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digital natives, gen z, responsiveness, SEO, ui, user experience, ux, website, website optimisation, website speed
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Your company has a website, as 90% of SME in Switzerland. That’s a good…
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Type design Type design is the ultimate design tool to set the brand visual tone in…
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Olivier Kennedy on What brands can learn from political marketing at START Summit St-Gallen 2019 I…
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Brands, consumer’s desires and their way of life have changed in recent years. What are the consequences for the brand’s communication and its approach to customers?
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At Enigma we went through a whole rebranding process. Yes, the kind of project we run…
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Everywhere in the world, big corporations are being challenged by smaller, younger players. We call them…
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There you are in your office, enviously looking at the cool social media accounts…
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What makes a website good? It’s not a pretty design or fancy words, although they play…
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It is difficult to select an advertising agency matching your needs and expectations. Find out 8 points to efficiently choose an advertising agency!
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Why do Olivier and I, who predicted the election of Donald Trump’s based on…
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How are logos born? Never choose your logo randomly or according to your own taste, test it first!
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“We believe unequivocally that well-considered design improves our lives.” Enigma shares…
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In this article, we will show what is the potential for chatbots in the…
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Design Sprints are the new approach to innovation everybody is talking about. But as the hype…
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Art and Marketing: are they worlds apart? Not so fast. They have more in common than…
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Social media, mails, phone calls, in-store experiences… Nowadays, the channels are countless. But you already know…
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Commissions, false incentives and vacancies have shaped the real estate market for decades. Real estate marketers…
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Storytelling is a hot topic right now in marketing and communications, as well as in politics,…
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Why should you join the Enigma SEO workshop? Why did we decide to host…
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A lot of businesses have to deal with wicked problems and a complex environment. How to…
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Our new teammate Kaito is working 200 hours a week. But hey, he’s a robot –…
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Contact us In the following article, I will help you choose the best…
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Riccardo joined our team in 2017. We were happy to learn this tough Campaign manager was…
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Storytelling is one more buzzword in today’s marketing departments and companies. Everyone wants to be better…
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This article aims to help small and big companies and organizations in Switzerland which are aware…
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Storymaking brings brands to life.
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Prediction with Big Data works
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The Enigma lab grows
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Social Networks are a gold mine of information
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For those who want to become masters of storytelling, we selected 5 key resources.
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Today the world of retail is facing a massive consumer preference shift. And they are crying.
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Storytelling is one of the building blocks of modern marketing.
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Hotel experience is the real battleground
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How can you compete in a globalized world where everything changes so fast?
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Enter our new superhero: storytelling
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Service Design is a field of innovation
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Visiting online before going into the store
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Most brands and companies love talking about their achievements and milestones. They usually don’t show failures…
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You can optimize every campaign with A/B testing
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Storytelling is not a tool for writers only
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User Research lowers the costs and reduces risks
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Our specialists analyzed the ads in the city of Beijing.
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Storytelling is a part of human communication.
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What do you have to do for a better workspace?
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Storytelling can create a big impact
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Services shouldn't be boring
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Our research team was in the "Big Apple"
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How to avoid many discussions
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The Enigma Lab has selected 10 impacts of a Human Centered approach, mixing Service Design, UX, and behavioral economics.
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All of us communication professionals love words. We just loooooove them. That’s what brought me to…
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As Content Marketing is slowly arriving into the radar of CMO’s, marketers and companies, we hear…
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The other Enigma I don’t know if there is a real heaven somewhere. What I know…
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Marketing is a field that gets every day more and more complex. Every day there are…
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Service Design is a confusing term Service Design is a confusing term for many people. Usually…
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During these last years, Enigma brought user research and ethnographic studies in its analysis process. By…
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Part of our jobs as explorers in a changing world is to go out and bring…
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What do recent events such as political campaigns, social media marketing, or the rise of TED…
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The Enigma lab has a research project around the future of the workspace. We already shared…
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A love letter to Service Design At Enigma, it’s our job to help organizations be great…
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The purchasing process of digital advertising changed drastically. It is now possible to target broadcasting with…
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In a previous article, we have shown that Design Thinking is more than…
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What do people hate about your industry? What do people hate about their bank, hospitals, restaurants…
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Definition – What is business storytelling ? For those who work in marketing or communications, storytelling…
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1. Working men of all countries, unite! Isn’t it interesting to see how the project of…
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Just like the music business, the movie industry, the media, hotels, taxis and […
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Web design is a craft in constant evolution. Things are moving fast and the…
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Design Thinking is more than a buzzword In the business world, Design Thinking has become a…
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It’s not often that the timing fits better than in the case of Enigma’s relocation. Moving…
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Invited by the Entrepreneur’s Organisation of Thailand, Olivier Kennedy had the great pleasure to give a…
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Enigma opened a pop-up office in Bangkok for one week. During this time we sent…
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Have you heard of responsive logos? It’s the latest step in a general trend for corporate…
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Enigma will open a pop-up office in Bangkok. Within the framework of a great…
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Olivier Kennedy invited to give a conference on Shaping beliefs in the 21st century in Thailand…
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At Enigma, it’s our job to help organizations be great at what they do. Or become even…
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Ever since Enigma was founded, we not only helped our clients become greater at what they…
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Ever since Enigma was founded, we not only helped our clients become greater at what they…
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It has been three years since this number arise: 47%, or how by 2034 almost half…
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Let’s imagine the future of finance Ever since Enigma was founded, we not only helped our…
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Yesterday, Europe woke up in disbelief just as lots of Americans were going to bed baffled…
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When Americans can only choose between a Hummer and an old limousine, the problem is that…
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Did you know ? People usually do not like to watch your ads. Besides, do you…
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Mix media and display your ads on multiple screens to reach better and more frequently your targets.
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Full Potential Marketing Study 2016 We analyzed the marketing activities of 60 brands on the Swiss…
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Our 2016 Full Potential study looked at three watch brands: Omega, Tag Heuer and Swatch. The…
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Our 2016 Full Potential study looked at three airline brands: Easyjet, Swiss and Air France. With…
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Our 2016 Full Potential study looked at four technology brands: Apple, Sony, Samsung and Microsoft. It…
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Our 2016 Full Potential study looked at three energy distribution brands: SIG, Romande Energie and Groupe…
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Our 2016 Full Potential Study observed three brands in the online retail of shoes and clothing:…
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Our 2016 Full Potential study looked at four retail brands: Migros, Coop, Aldi and Manor. This…
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Our 2016 Full Potential study looked at four automotive brands: VW, Fiat, Peugeot and Audi. Peugeot,…
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Our 2016 Full Potential Study has studied six brands of the insurance industry: CSS, La Mobilière,…
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Our 2016 Full Potential study looked at six beverages brands: Rivella, Coca-Cola, Coca-Cola Life, Henniez, Fanta and…
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Vous lisez le blog de l'Agence Adwords, SEO, de communication digitale et de publicité programmatique Enigma, dans laquelle nous abordons les sujets de branding, marketing digital, marketing as a service, et création de sites internet.