If your website gets a lot of traffic that’s great. However, the next challenge is to…
The Fashion industry has always been considered as making its own rules, but today it is obliged to adopt new marketing strategies.
Successfully integrate the digital dimension to your business model in this changing environment.
Discover three Service Design steps you can make today to stand out in your industry.
Discover the challenges and issues facing the B2B in the current digital change.
Discover Enigma Lab’s new agile tool for brand analysis, and expand your brand to its full potential.
The seven deadly sins: you think you already know them, but are you able to avoid them and make your communication plan successful?
Enigma supports the disruptive model of Uber and a positive attitude toward change.
Google changes its mobile search algorithms on the 21st of April. Discover what this might imply for your website.
For more than ten years, to create marketing has involved establishing relationships between a brand and consumers. It is normal that advertising campaigns that embrace the monologue model lose an element of efficiency. Why is this so, and to the advantage of what new model?
In order to disseminate a message to the right target audience, it is important to know and compare the various media options. Enigma presents a study on the media available in Switzerland in 2015.
To create a successful Advocacy Marketing Campaign, you need to be worth talking about. How can you develop a brand to make it go viral? The Brand Strategy System outlines the creation process of a brand in six steps.
Digital medias allow us to create more precise business strategies. We now know how to target markets in details. Almost all the assumptions of your business and strategies can be tested.
Enigma is drilled to verify its strategies, concepts and measures. Olivier Perez Kennedy and Martin Künzi…
Here are 5 good reasons to improve your Twitter strategy.
Join the Value Proposition Design workshop with Alexander Osterwalder, organized on October 22nd 2014 at Enigma.
Take an inside look at Enigma's savoir-faire in PR 2.0. matters, as known as organizing the greatest bloggers events. Enjoy the content shared online from journalists, bloggers and fans about I.N.O.X. or cosmetics.
You are eager to understand how smart marketing reaches relevance for the main target group and want to know why Victorinox focuses on online strategies? Learn more on the Smart Marketing Conference 2014.
The German magazine Page conducted an interview with Olivier Perez Kennedy, the founder of the communication agency Enigma, on the creative mind. What are the challenges to be addressed? What is inspiring? A fascinating and boundless subject.
La Tribune de Genève published an article by journalist Elisabeth Tripod-Facio: “The Internet is also an…
UX Lausanne is the first event in Western Switzerland dedicated to user experience design. Adrian Zumbrunnen (IA/UX/UI Designer) presented "On Distraction-Free Reading Experiences."
Fort the website dedicated to the launch of the ChronoClassic 1/100 by Victorinox Swiss Army, Enigma won a CSS CSS Design Award, first step to be nominated for the website of the year.
Discover how some brands become "likeable" by creating valuable content for their customers.
Enigma loue des places de bureau dans ses nouveaux locaux à Carouge. N'hésitez pas nous contacter si vous êtes intéressés !
Enigma is extremely pleased to have won the 1st Prize at the Meilleur du Web 2013 in the "Branding Campaigns" category for a project in collaboration with Indemnis. We would like to thank the lawyers at Indemnis for trusting us as well as our exceptional partners who form the Enigma Network.
We are distracted by many annoying things that keep us from working on our projects. The secret is to stay focused. Even if everyone around you tries to distract you. The seduction of distraction is hard to beat, but there are a few strategies.
Enigma is extremely pleased to have won the Grand Creation Prize 2013 for the category "Corporate Identity", with the project EPFL Alumni - Generative Identity. We would like to thank EPFL Alumni for trusting us, as well as our exceptional partners who form the Enigma Network. The Enigma Network is proud to have been awarded this prize coveted by 23 agencies.
There are numerous tools and techniques that help strengthening a brand identity, but they are not used well. If their roles are not understood and if they are not part of a serious strategic plan, these tools become useless and can even cause significant income losses.
In the context of the 2014 edition of the RP and Web 2.0 practices, Olivier Perez Kennedy will appear at the SPRI as a guest speaker. This seminar will tackle the various strategies and the new tools that specialists dispose of both in public relations and in journalism.
Only 5 percent of all brands are strong enough to make a strategic difference. Their success relies on the perfect harmony between the brand’s storytelling, communications tools and the business strategy.
We are very honored and proud to announce that we've been featured in the last issue of Page Magazine, a prestigious german magazine.
“No blah blah, only tools.” This could summarize the conference that took place in Berlin in April 2013, initiated by Alexander Osterwalder.
To celebrate its fifth birthday in style, the Geneva-based advertising firm Enigma just earned the Swiss Made label. Olivier Perez Kennedy tells us why, as a service-oriented agency, it is important to cover all bases.
Why wait until your website is obsolete to change or improve it? Any CMS should look at content and format separately.However, how many times have you changed your format? Very often, the answer is “never.”
All media see a decrease in consumers, except for Internet that enjoys a spectacular increase of time spent online, as well as television that is slightly increasing.
All industries have gone through fundamental change since the digital revolution led by the Internet and social media.
Au travers d'interviews inédites réalisées au WOMMA Summit 2012, découvrez les "Dos and Don'ts" pour 2013 de spécialistes du marketing et de la communication.
Véritable outil pour les entrepreneurs contemporains, ce livre permet de revenir aux principes de base d'échange et de fonctionnement au sein des réseaux.
New technologies have often been criticized, and held responsible for many ills.
After more than 40 years out of sight, the eralier version of the famous Mona Lisa by Leonardo da Vinci was presented in Geneva on 27 September 2012.
If this book were only a compilation of brainstorming ideas, it would already be worth a read. There are over 60 exercises that are explained and illustrated with examples.
In 2011, at times of economic turmoil, it is surprising to hear someone say “thank you, economy!” While many companies are going through hardship, some entrepreneurs know how to transform ideas into success. Think about it; being successful during the Glorious Thirty Years is the least you can ask for; being successful in times of crisis really means success.
Enigma is pleased to have been invited to write a regular column in the magazine Market. You can read it in every issue under the rubric “strategy.”
Sao Paolo, Brazil, is the fourth most populated city in the world, and the largest city in the southern hemisphere. In 2007, mayor Gilberto Kassab had a bill passed banning advertisement. Whether it was a political game, an anti-advertising sentiment or a response to a real problem, the Brazilian Supreme Court considered the bill constitutional.
Management suffers from one shortage: time. Numerous books offer solutions to improve relationships within your team or to lead more effectively.
On parle d'Enigma dans l'AGEFI du vendredi 8 juin 2012. Découvrez l'article.
Alchemy Social, la solution pour affiner vos campagnes Facebook selon l'objectif de Coût Par Acquisition (CPA) que vous vous êtes fixé.
Do you want to understand how to use social media in your business ? Do you want…
The leading European conference for the digital industry. The 8th & 9th of May, follow Olivier in Berlin with our exclusive Storify.
This book is another collection of quotes, proverbs or sayings, but it is adapted to marketers…
You may not know what QR code is, but you have probably seen a black and white square on a poster or in a magazine. What is their purpose?
Skip from the early adopters market to the early majority market is frequently the most difficult time for a new product.
On March 30, 2012 Facebook take a major turn in adopting Timeline. The social network site a chronological logic which is a real opportunity for brands. Discover some useful updates in this article!
It is a fact that traditional advertising is declining. This industry is…
Lobbyists for Hollywood and the music industry—the famous Music and Film Industry Association of America™ (MAFIAA™) are putting pressure in Congress to pass two anti-piracy bills: SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act).These bills would allow content providers to block access to their websites, to cancel all advertising, and to pull out search engines results.
Drive: 9 techniques to work on yourself, 9 ways to improve the team's motivation! Don't wait to read this article on the mechanisms behind the motivation!
In Paris, the conference «LeWeb» beated its own record of attendance, increased by 50%. This success is the evidence of the deep awareness of the paradigm shift in business. Find out more in this article!
We often hear of the buzz, but do you know what this term really means? Discover it thanks to the interview with Olivier Perez Kennedy!
On last November 30th, Enigma’s team went to the Best of Web 2011 at Uptown Geneva.
Exclusively, the 6 marketing tips to retain from WOMMA! If you haven't be able to go to Las Vegas for the event, do not miss our summary!
A few days ago, Facebook’s statistical analysis system was improved. From now on, as a page…
Duct Tape Marketing covers an impressive number of topics. It is an excellent guide for entrepreneurs. Interested? Click here!
Rich Horwath gives a summary of a company strategy rather than goals. Indeed, increasing the client…
The web is a playground that is constantly renewing itself. Technology evolves at an incredible pace…
How to Optimize Your Website 13 Mindsets are evolving and communication tools are numerous. However, political…
The penetration rate of social network is higher today in Switzerland than in was in 2008 in the United States, at the time of Barack Obama’s election. However, the Swiss political elite is still very cautious when it comes to investing in social networking. The web tool 2.0 is far from being mastered or used efficiently. Learn more about how social media can help a political campaign.
Enigma Productions, an advertising agency located in Geneva, set up a team of professionals that has created web-based communication strategies for two years. Their clients include the Sandoz Family Office, the Liberal Party of Geneva, and brands such as Nespresso. Its CEO, Olivier Perez Kennedy, analyzes the new trends in web strategies that are adapted to social networking.
Fifty strategic models summarized in two or three pages and a picture. The explanations are clear and the models offer an ideal entry point to elucidate concepts that are sometimes complex.
Google just revealed its most secret product, a project that was known as Emerald Sea or,…
The creation of a new product often happens through imitation. What happens next is that you…
Faites le test et découvrez quel est le style qui vous correspond le plus grâce au dictionnaire du look!
Social media campaigns cannot exist without taking into account the employees of a company, often by…
We are very happy to have been nominated in three categories for the competition “Grand Prix…
What is a digital strategist? What kind of challenges does a digital strategist face daily? These…
Imagine if you could choose the advertising in your newspaper, before your favorite TV show, or on a billboard while you are stuck in traffic!
During my recent vacation in Greece, I discovered a remarkable boutique hotel.
Amélie Boucher’s new book, Design & Interface Ergonomie web illustrée (“Illustrated Web Ergonomics”) is a real…